Nishani: Pioneering India’s Fully Customizable Jewellery Brand to Redefine Luxury for Today’s Woman

Redefining the Rules of Jewellery

Nishani, India’s inaugural fully customizable jewellery brand, aims to change how contemporary women engage with and wear jewellery. Co-founded by Suhani Garg and her mother Debi Nishimura, the brand allows women to take charge of their own stories by providing jewels that transform, adjust, and mirror their true selves.   

In a swiftly growing industry—expected to rise from USD 85.52 billion in 2023 to USD 124.70 billion by 2030 (source: Grand View Research)—Nishani distinguishes itself as a genuine innovator. Its standout offer: adaptable, interchangeable jewellery that fuses eternal Indian artistry with global design influences and personalization technology. 

At Nishani, we view jewellery as more than a mere accessory—it serves as a significant means of self-expression,” remarks Suhani Garg, Co-founder. “Our aim is to grant women the liberty to create pieces that resonate with their character and adapt to every phase of their journey.

Where Modular Design Aligns with Modern Living

Central to Nishani’s innovation is its philosophy of modular design. Each item—from chains and pendants to locks and charms—is crafted to be mixed, matched, and transformed. 

Whether it involves: 

A necklace that shifts from everyday sophistication to a daring evening statement,  Earrings that can be worn in three distinct styles, Or a bracelet that evolves with new charms as time goes on... 
Nishani creates jewellery that flows seamlessly with you. 

“Customization is not merely a feature—it’s an experience,” Suhani elaborates. “We encourage our clients to become co-creators, designing jewellery that reflects their identity and way of life. Each piece narrates a personal story, one that grows alongside them.” 

Sustainability Meets Style 

Nishani’s innovative design is not solely about aesthetics—it also carries a purpose. By championing modularity, the brand promotes smarter, fewer purchases. Rather than acquiring numerous pieces for various occasions, customers can reimagine what they already possess—reducing waste while maximizing usage. 

This approach is in line with Nishani’s commitment to sustainability within the luxury sector, where enduring value and thoughtful design coexist. 

A Brand that Embodies Women’s Empowerment

As a brand founded and centered on women, Nishani operates on the principle that jewellery should uplift rather than restrict. Through employing and training women artisans and fostering an inclusive, community-focused customer experience, the brand represents not just glamour but also social transformation. 

The Future is Personal

With an ambitious vision, a rich heritage, and a tech-forward strategy, Nishani is set to establish itself as India’s premier name in personalized luxury jewellery. As the brand continues its expansion across various platforms, cities, and international markets, one constant remains: each piece starts with you.